Reading Response #8
1. "We live in a world of brands. Product marks, logos, symbols, and messages permeate our cultures" (p. 257).
2. Brand as a culture is also found in corporate structure (p. 258).
3. Brands are no longer just icons, symbols, and representations, they have turned into objects (p. 260).
4. "Consumerism is as much about spatial relationships as it is about social and economic relationships" (p. 265).
5. Consumers have put value and symbols to each object (p. 270).
6. Brands don't just satisfy desires, they also produce them (p. 272).
7. "Advertising and brand culture has been strongly tied to cultures of health and well-being" (p. 277).
8. Brands not only produce meaning generated products they are also commodities that are sold and bought (p. 278).
9. A crossover has been created between culture and branding (p. 283).
10. Advertising has emerged into the world of online space and time in all types of formats (p. 288).
11. Business are changing to a DIY culture (p. 293).
The las section of this chapter was the most interesting for me. What caught my attention the most was the DIY culture of entrepreneurism. We have more and more people who are building their own companies based on products that are unique and eye-catching to the modern world. The years have changed. Are we stating that companies can be build through just a simple idea? Can we just build our own instagram business? I honestly do not understand this type of culture. More and more people are trying to make money through social media. For example, there are more and more "bloggers" invading my social media feeds that I would like. Why? Are we becoming a generation of "easy" money?
2. Brand as a culture is also found in corporate structure (p. 258).
3. Brands are no longer just icons, symbols, and representations, they have turned into objects (p. 260).
4. "Consumerism is as much about spatial relationships as it is about social and economic relationships" (p. 265).
5. Consumers have put value and symbols to each object (p. 270).
6. Brands don't just satisfy desires, they also produce them (p. 272).
7. "Advertising and brand culture has been strongly tied to cultures of health and well-being" (p. 277).
8. Brands not only produce meaning generated products they are also commodities that are sold and bought (p. 278).
9. A crossover has been created between culture and branding (p. 283).
10. Advertising has emerged into the world of online space and time in all types of formats (p. 288).
11. Business are changing to a DIY culture (p. 293).
The las section of this chapter was the most interesting for me. What caught my attention the most was the DIY culture of entrepreneurism. We have more and more people who are building their own companies based on products that are unique and eye-catching to the modern world. The years have changed. Are we stating that companies can be build through just a simple idea? Can we just build our own instagram business? I honestly do not understand this type of culture. More and more people are trying to make money through social media. For example, there are more and more "bloggers" invading my social media feeds that I would like. Why? Are we becoming a generation of "easy" money?
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